This project provides 20 catfish farmers in Sorong with training in digital marketing and financial management, helping them sell their products more effectively. With practical skills and online tools, they can secure fair prices and become less dependent on middlemen.
Marketing Training for Catfish Farmers
Description
In 2023, our colleague Sophie Schreurs visited a remarkable catfish farm in Sorong, run by refugees from the Maybrat region. Due to unrest in their region, they sought refuge in Sorong a few years ago, where they had to rebuild their lives from scratch. With determination and the help of online video tutorials, they managed to establish a successful catfish farm. Catfish is an affordable and nutritious freshwater fish, providing an essential source of protein for people with limited budgets.
However, while these young entrepreneurs have extensive knowledge of aquaculture and agriculture, they struggle with marketing their products. The market is far away, and due to limited digital skills, they miss out on valuable opportunities.
This project aims to change that: 20 community members will receive training in practical digital skills. Over four intensive training days, they will learn how to sell their products online and gain insight into digital financial management.
The strength of this project lies in its simplicity and impact: participants receive hands-on tools that they can apply immediately. This helps them secure better prices for their products and reduces their dependence on middlemen. As digital ambassadors, they can then support their family, friends, and the wider community—creating a win-win situation!
To make this project a reality, we need €1,950. Will you help? Donations can be made via our website, by scanning the QR code with your smartphone, or through a bank transfer to NL37RABO0444072470, referencing ‘catfish’.

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Students from Wageningen University advise catfish farmers in Sorong
Sophie Schreurs visited a catfish farm run by Maibrat refugees in Papua, after which Hapin collaborated with Wageningen University to improve the farming process through student research.

Colleague Sophie Schreurs visited Sorong
“It has been more than 10 years since I was last in Papua. This trip has made it clear to me that support in Papua is really needed. And that a small organization like Hapin has a big impact.”